Strategy

The PIERER Mobility Group is Europe’s leading “Powered Two-Wheeler” manufacturer (PTW). Its world-famous motorcycle brands KTM, HUSQVARNA Motorcycles and GASGAS make it one of Europe’s technology and market leaders, especially in the premium motorcycle segment. The product range includes vehicles equipped with the latest generation of combustion engines, emission-neutral vehicles with innovative electric drives, and e-bikes. As a pioneer in electric mobility for two-wheelers in the low-voltage range (48 volts), the group, together with its strategic partner Bajaj, has put the foundations in place to assume a leading global role. The take-over of the electric bicycle business of PEXCO was another important step in intensifying our activities in the two-wheel electric mobility segment as well. Electric bicycles are marketed under the HUSQVARNA E-Bicycles, R Raymon and GASGAS E-Bicycles brands to participate in the attractive market growth in the e-bicycle segment and develop into a significant international player in this segment.

Due to our innovative strength, we see ourselves as a technology leader in the two-wheeler sector in Europe. The strategic partnership with Bajaj – India’s second largest motorcycle manufacturer with sales of approximately 4.3 million two- and three-wheelers – strengthens competitiveness in global markets.

The PIERER Mobility Group focuses in its core segments primarily on the following growth strategies:

  • Organic growth in global markets with the existing two-wheel brands KTM, HUSQVARNA Motorcycles and GASGAS
  • Growth through acquisition of new brands (consolidation)
  • Incorporation of Husqvarna e-bicycle division and expansion of sales throughout Europe, North America and Australia through existing dealer structure
  • Development of two-wheeled electric vehicles in the power range 3 to 10 kW in strategic cooperation with Bajaj