Strategy

The PIERER Mobility Group (formerly KTM Industries Group) is Europe‘s leading manufacturer of powered two-wheelers („PTW“). With its world-famous motorcycle brands KTM, HUSQVARNA Motorcycles and GASGAS the group is one of the technological and market leaders, especially for premium motorcycles. All drive technologies – from the combustion engine to the electric motor – are produced in series and are used. As a pioneer in electromobility for low-voltage two-wheelers (48 volts), the group – together with its strategic partner Bajaj – has the prerequisites to play a leading global role. The take-over of the electric bicycle business was an important step to enlarge the activities in the electro powered two wheeler segment and to become a major international player there with the brands HUSQVARNA E-Bicycles and R Raymon.

Due to our innovative strength, we see ourselves as a technology leader in the two-wheeler sector in Europe. The strategic partnership with Bajaj – India’s second largest motorcycle manufacturer with sales of approximately 4.3 million two- and three-wheelers – strengthens competitiveness in global markets.

The PIERER Mobility Group focuses in its core segments primarily on the following growth strategies:

  • Organic growth in global markets with the existing two-wheel brands KTM, HUSQVARNA Motorcycles and GASGAS
  • Growth through acquisition of new brands (consolidation)
  • Incorporation of Husqvarna e-bicycle division and expansion of sales throughout Europe, North America and Australia through existing dealer structure
  • Development of two-wheeled electric vehicles in the power range 3 to 10 kW in strategic cooperation with Bajaj