The Group

As a leading European motorcycle manufacturer, PIERER Mobility Group offers a broad selection of premium brands, including performance motorcycle brands such as KTM, Husqvarna, GASGAS and MV Agusta. We continuously develop a comprehensive range of e-bicycle products through our Husqvarna and GASGAS brands as well as bicycles from the Felt brand. We produce high-end components under the WP brand, and manufacture and distribute high-end sports cars via our KTM X-BOW division.

Group structure

Company growth

From the partnership with Bajaj in India and the collaborations with CFMOTO in China, to becoming the market leader in electric two-wheelers.

Through the dedicated work of our more than 6,000 employees worldwide, our company has seen significant growth in recent years. Our strategic partnership with Bajaj in India has enabled us to diversify our production capabilities and increase our competitiveness in the global marketplace. Our cooperation with CFMOTO in China and a joint venture with Maxcom in Bulgaria strengthen our production of bicycles and motorcycles for the long term.

From our headquarters in Austria, we have expanded the PIERER Mobility presence to more than 7,000 dealerships worldwide, making our group’s brands more accessible than ever.

In the 2023 financial year, PIERER Mobility AG achieved record sales of €2.6 billion and EBIT of €160 million, while employing more than 6,000 people.

We continue to evolve to meet modern challenges, investing in technology, innovation and e-mobility as part of our natural growth, thus making an ongoing impact on the world of powered two-wheelers.

Our recipe for success

GLOBALIZATION

Strategic, continuous growth reinforces our position as a global mobility group.

INNOVATION

We’re always looking ahead. As a highly innovative company, R&D is a driving force for us – from the racetrack to the street. The result is technology leadership.

PEOPLE

“From riders for riders.” All of us are united by passion, enthusiasm and performance. It’s how we succeed together.

BRANDS

We appeal to a wide audience with our strong, global brands. Focused. Differentiated. Consistent. Each with its own distinct brand promise.