Guidance & group KPIs

Guidance 2025

Based on the results of the first half of the year 2025, the lack of operating performance for six months, the conscious decision to sell fewer motorcycles to dealers, and the ongoing challenging economic environment, the Executive Board expects revenue for the 2025 financial year to be significantly below the level of the previous financial year. In order to give the market the opportunity to further reduce dealer inventories in financial year 2026, fewer motorcycles will be produced and sold in 2026 than in 2024. At the same time, some of the cost-cutting measures that have been introduced will require more time to implement and take effect. Therefore, EBITDA for financial year 2026 is expected to be positive; a positive EBIT will be feasible in the 2027 financial year. The EBIT of the financial year 2025 will be significantly positive due to the restructuring profit realized. Rebuilding and maintaining strong supplier relationships is crucial for the successful continuation of production and remains challenging. The untimely availability of individual components can disrupt the production ramp-up process at any time.

The investments made in recent years have secured the necessary production capacities for the coming years. It is expected that this will enable significantly reduced investments until operational profitability is achieved, without impairing the Group’s substance or future viability.

Key figures for H1 2025 (in €m)
Key Earnings data
H1 2024
H1 2025
1
Revenue
1,007
425
-57.8%
EBITDA
-102
1,003
>100.0%
EBIT
-195
930
>100.0%
Earnings before Taxes (EBT)
-237
896
>100.0%
Balance sheet data
Dec 31, 2024
Jun 30, 2025
1
Total assets
2,396
1,968
-17.9%
Equity
-194
532
>100.0%
Net debt
1,643
756
-54.0%
Other
2024
2025
1
Investments in H1 2
140
35
-75,3%
Number of employees as of June 30 (headcount)
6,024
4,303
-28,6%

1) Change H1 2025 to H1 2024 or June 30, 2025 to Dec 31, 2024; pp = percentage points

2) excluding lease additions (IFRS 16) amounting to € 8 million (previous year: € 30 million)

Key financial performance indicators
Earnings data
2020
2021
2022
2023
2024
1
Revenue
1,530
2,042
2,437
2,661
1,879
-29.4%
EBITDA
234
332
381
324
-481
>-100.0%
-EBITDA margin
15.3%
16.3%
15.6%
12.2%
-25.6 %
-37.8pp
EBIT
107
194
235
160
-1,184
>-100.0%
-EBIT margin
7.0%
9.5%
9.7%
6.0%
-63.0 %
-69.0pp
Result for the period
69
143
171
76.4
-1,080
>-100.0%
Earnings per share (€)
1.56
3.34
5.03
2.37
-29.30
>-100.0%
Balance sheet data
Dec 31, 2020
Dec 31, 2021
Dec 31, 2022
Dec 31, 2023
Dec 31, 2024
1
Balance sheet total
1,686
2,038
2,551
2,953
2,396
-18.9%
Equity
654
766
914
909
-194
>-100.0%
-Equity ratio
38.8%
37.6%
35.8%
30.8%
-8.1%
-38.9pp
Working capital employed
182
161
187
531
525
-1.1%
Net debt
312
190
257
776
1,643
111.7%
-Gearing
47.8%
24.8%
28.1%
85.3%
847.9%
762.6pp
Cashflow, Investitionen and R&D
2020
2021
2022
2023
2024
1
Cash flow from operating activities
313
367
280
-111
-436
>-100.0%
Cash flow from investing activities
-147
-195
-283
-302
-341
-12.7%
Free cash flow
166
172
-3
-413
-776
-88.0%
Cash flow from financing activities
-105
-28
-91
399
695
74.2%
Capital expenditures
150
178
268
284
233
-18.0%
R&D expenses from revenue
9.0%
8.0%
8.7%
9.2%
12.5%
3.3pp
Select non-financial KPI
2020
2021
2022
2023
2024
1
Employees (headcount) 2
4,586
5,249
6,088
6,184
5,310
-14.1%
-Share of female employees
22.4%
24.2%
25.4%
25.8%
25.1%
-0.7pp
-Share of employees working in R&D
17.6%
18.6%
19.4%
21.1%
22.1%
1.0pp
Unit sales motorcycles 3
270,407
332,881
359,123
372,511
292,497
-21.5 %
Unit sales e-bicycles
56,064
76,916
72,634
99,141
66,880
-32.5%
Unit sales bicycles (without electric drive)
17,213
25,837
43,987
56,718
39,431
-30.5%
Production motorcycles (units) 4
265,321
323,931
381,823
385,330
298,143
-22.6%
-thereof in Mattighofen, Austria
140,252
178,992
222,041
217,160
146,934
-32.3%

Unless otherwise stated, all amounts in €m

See the Glossary for explanations of alternative performance measures (see PDF below).

1) Change 2024 to 2023 or Dec 31, 2024 to Dec 31, 2023; pp = percentage points

2) Number of employees on the reporting day (including temporary staff)

3) Including motorcycles sold by partner Bajaj

4) Includes all produced motorcycles in Austria, India, China, Spain and Italy