Our sustainability process

Materiality analysis

In order to determine the material contents for the current sustainability report, we first conducted a materiality analysis with the assistance of selected employees from the subsidiaries of the PIERER Mobility Group in 2017. As part of this, we identified those topics relating to environmental, social and employee interests, observance of human rights and tackling of corruption that have an impact on our activities and are of relevance to our long-term business success. On the basis of our ongoing communication with our stakeholders during the year, we have since reviewed the key topics at least once a year to ensure that they are up to date and have been able to leave them unchanged.

There have been some recent developments, both in terms of society as a whole and in terms of general policy, which prompted us to revise and conduct the materiality analysis in 2020. Due to the COVID pandemic, it took the form of an online survey. This gave us the opportunity to survey a much wider stakeholder group, including a number of external stakeholders. In addition to assessing the impact of our business activities on the environment and society, the key topics were also assessed to determine their influence on stakeholder decisions and actions, with the following result:

In general, all the topics surveyed were rated as more important than in previous years – except for the topic of “Combating corruption”, which was rated much higher in 2020. The topics of “Research and development” and “Product quality and safety for customers” are, as in previous years, the most highly rated, and are at the top of the topic rankings. Of the new key topics, “Alternative drive technologies” and “Road safety” received the highest rating.

Our key sustainability topics

Reliable employer

  • Occupational safety and employee health
  • Training and further education of employees
  • Fair pay and labor standards (diversity and equal treatment)
  • Local employment: jobs *

Sustainble mobility

  • Alternative drive technologies (including electric mobility) *
  • Research and development
  • Product quality and costumer safety
  • Pollutant emissions from vehicles (emissions) *
  • Road safety *

Environmentally conscious production

  • Efficiency in the use of materials (waste, recycling management) *
  • Local employment: responsible procurement *
  • Energy efficiency *

Faire business practice

  • Business compliance (combating corruption, data protection *)
  • Environmental and social standards in the supply chain

* New material topic which was included in 2020 as part of the materiality analysis.

Our contribution to the SDGs

We want to help to achieve the global Sustainable Development Goals with our operating activities and ensure that its operating activities do not have any detrimental effects on the issues and objectives in question:

SDG 3 – Good health and well-being
We aim to contribute to SDG3 by making continuous improvements in the area of occupational safety and introducing new health promotion measures. Our measures in the area “Reliable Employer”.


SDG 4 – Quality education
With our initiatives focusing on the training and education of potential and existing employees, we make a valuable contribution to SDG 4 which aims to provide quality education and lifelong learning opportunities and enables everyone to enjoy equal access to this. Our measures in the area “Reliable Employer“.


SDG 8 – Decent work and economic growth
We contribute to sustainable economic growth and take it for granted that it promotes decent work. Our measures in the areas “Reliable Employer / Sustainable mobility / Environmentally conscious production / Fair business practice“.


SDG 9 – Industry, innovation and infrastructure
The pursuit of technological progress and the promotion of innovation are the cornerstones of the PIERER Mobility Group’s business model. Our stated goal is to further expand our pioneering role in terms of technology, sales and sustainability in the powered two-wheeler world through continuous growth. Our measures in the areas “Sustainable mobility / Environmentally conscious production / Fair business practice“.


SDG 12 – Responsible consumption and production, SDG 13 – Climate action
As far as the development and production of our products are concerned, we attach great importance to the efficient use of raw materials in a manner that conserves resources, and to environmentally sustainable operations. This is why the issue of increasing efficiency and utilizing raw materials to the fullest possible extent, including recycling them, for example recycling lithium ion batteries, is so important.

Another important aspect in the development of road-registered = homologated vehicles is reducing emissions of exhaust gases and noise, which are caused by the combustion process itself, for example, and also by any evaporative emissions of the hydrocarbons (= fuel) contained in the vehicle. Our measures in the areas “Sustainable mobility / Environmentally conscious production / Fair business practice“.